Crown & Greyhound worked with agency partner MeringCarson to strategize, design and develop a modernized web experience for the Monterey, California destination, Cannery Row. Aside from being brought into present-day web design and user experience, Cannery Row also needed ways to better engage with potential visitors to increase understanding of the experience that Cannery Row provides and in turn increase the odds of visitation. To that end, Crown & Greyhound devised a trip planning feature that allows visitors to search for experiences by various categories of interest (e.g. Dine, Shop, etc.) and create itineraries that they can save and even map on an interactive Google Map.